MANAGEMENT OF GOODWILL ELEMENTS IN INDUSTRIAL ENTERPRISES

Shachnev Aleksey Alexandrovich, Manager, “Liniya Bezopasnosty” Ltd., postgraduate student, Penza State University, shachnev@nm.ru
Luzgina Olga Anatolyevna, Doctor of economic sciences, professor, sub-department of economics, finance and management, Penza State University, em@pnzgu.ru

330.354

The article is dedicated to the management of goodwill elements in Russian industrial companies. The study is sufficiently urgent due to significant emphasis on the effects of the search of control and improvement ways of intangible company recourses on conditions of innovation development. In this article the authors argue their opinion to the role of some goodwill elements in total structure of intangible powers of industrial enterprise. The researchers suggest an original idea of goodwill elements management system building in order to increase the efficiency of industrial organization.

goodwill; enterprise intangible powers; reputation; management; stages